Behind Every Great Business is a Dedicated Leadership Team
Our management team is comprised of business-savvy individuals who have been with WSI for a combined total of 115 years! They are a dedicated bunch who live and breathe each of our core values. But don’t let their professional pictures below fool you — they all know how to hang with the best of them!
Peter Berson
Principal - Marketing Consultant
Peter Berson
Principal - Marketing Consultant
My name is Peter Berson, and I’ve been part of the WSI World team for over seven years, based in Westford, Massachusetts. I enjoy living in Massachusetts because of the ocean, and mountains and Boston is a small city. When thinking about the skills I bring to our clients, I’d highlight that I’m a strategist and tactician who has helped companies get discovered on the internet since 1994. I've worked with high-tech startups as a software engineer, pre/post sales engineer, and technical marketer. I’m the director of a team of experts who create stand-out website designs and develop marketing strategies to help clients with lead generation and online brand management. My job is to bring easy to understand messaging to complex ideas in the technology space. In the past two years, I've been educating small and medium businesses about AI, showing them how they can gain an unfair advantage using AI. Helping companies gain efficiency though off the shelf and custom AI tools is our specialty. What I love most about my job is seeing my clients take their companies to new heights.
Mark Mendoza
Photographer
Mark Mendoza
Photographer
We partner with Mark Mednoza, owner of Mark Mendoza Photography, who specializes in crafting compelling visual stories that elevate brands and connect businesses with their audiences. With a sharp eye for detail and a deep understanding of commercial photography, they create images that not only capture attention but also communicate your brand’s essence. From product photography and corporate headshots to lifestyle branding and dynamic video content, their work is designed to help businesses stand out in a competitive market. We selected them as our primary photographer because of their stellar work in the commercial space.
Weston Hall
Social Media Manager
Weston Hall
Social Media Manager
Weston has been working in Social Media for 8+ years and finds his best work in telling the unique stories of small businesses, organizations, and individuals alike. Weston turns to meaningful organic connections and proven paid strategies to help support your business's goals. With a resume full of interesting jobs (Winemaker, Direct Support Professional, Restaurant Manager, and Organic Farmer to name a few) it's no surprise that Weston enjoys applying his expertise and knowledge of social media growth across various industries. From Wealth Management Firms to Turkish Bakeries, Weston believes your mission deserves to be heard.
Jonathan Logan
VP of Social Media
Jonathan Logan
VP of Social Media
Jonathan brings a unique blend of professionalism and creative enthusiasm to our team. With a Bachelor of Science in Media Studies and Marketing Communications from the New England School of Communications, Jonathan loves working with data to solve problems and find the right strategies to connect ideas with desired results. At heart, Jonathan is a numbers guy, but his passion for helping others and dedication to building meaningful relationships sets him apart. Jonathan's approach to social media management combines analytical thinking with a fun-loving spirit, making him an asset to our team. He is dedicated to finding the right strategies to help businesses grow, while also bringing positive energy to everything he does. Outside of work, Jonathan has a love for entertainment media, from books to movies, video games, and comics. He even co-directed an award-winning indie film and published his own video game. Jonathan cherishes his family, including his wife, son, and two dogs. He brings his infectious energy and enthusiasm to everything he does, and his passion for marketing and social media shines through in his work.
Jatinder Rawat
Director of Project Management Web & SEO
Jatinder Rawat
Director of Project Management Web & SEO
With over 10 to 15 years of experience in managing website projects, Jatinder Rawat brings a deep understanding of web development, client relations, and team leadership. He has successfully led diverse teams of designers, developers, seo specialists, and marketers to deliver high-quality websites that align with business goals and enhance digital presence. Jatinder excels at managing end-to-end project lifecycles — from planning, design, and execution to final deployment — ensuring timely delivery and seamless collaboration across departments. His strong technical background, combined with excellent communication and leadership skills, has helped countless clients achieve success online. Dedicated to continuous improvement, Jatinder believes in building efficient systems, mentoring teams, and creating digital solutions that deliver measurable results for businesses worldwide.