You can’t start a digital PR campaign until your objectives are defined

In the olden times of public relations, the ‘spray and pray’ method of distributing your press release was effective enough; the desired results were as imprecise as the distribution efforts. But now it’s critical to your digital PR to establish specific goals before you even begin. For instance, decide if you’re aiming to enhance trust among current customers or increase brand recognition.

Design an impactful link building strategy

Link building is a core element of successful digital public relations. To earn enough reputable links back to your site not only demonstrates authority to search engines like Google, but it will ultimately bring potential customers to your site, build your audience, and support your campaign goals.

Active outreach and strategic relationships intensify your brand story

As with its traditional counterpart, digital public relations requires outreach. Establish a list of industry influencers, bloggers, online publications, websites or digital media. Strategically pitching your brand content to these advocacy groups can help you enrich your brand value.