Inbound Marketing Services
Cold calling, direct mail, trade shows, and generic email blasts, commonly known as outbound marketing, are tactics of the past that can turn people off. As marketers, we are pushing messages out far and wide, hoping to find the needle in the haystack. These methods can be costly and have a lower return on investment (ROI). Today’s effective marketing strategies allow prospective customers to find you naturally, no matter the size of your business. Let’s look at high-level parts of an Inbound Marketing strategy.
Attract the right people to your site
By using blogs, podcasts, video, SEO, social media, and other inbound marketing tactics, you’ll draw in not just a large number of visitors, but the right visitors – the ones who fit the buyer personas you’ve developed. It’s essential to understand your personas and create content they found helpful some other examples are E-Book, Checklist, and on-demand webinars.
Engage with visitors to build your relationship
Once potential buyers have found your site, your goal is to keep them there as you establish trust. To convert more visitors to leads, we’ll help you use landing pages, forms, and calls-to-action to keep prospective customers engaged and coming back for more.
Delight your potential customers
Once you’ve captured the attention of your prospective customers, we’ll help you nurture your leads all the way to a sale. Not only that, but you’ll delight them so thoroughly that they’ll share their experience with others.
Did You Know?
Inbound marketing is the strategy of today that helps build for your future. In case you need inspiration for your inbound marketing strategy, consider these statistics:
We do more than just Inbound Marketing
Having an effective inbound marketing plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your inbound marketing activities.
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“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.