10 Benefits Of Outsourcing Your Digital Marketing

You’re not the only business owner asking themselves this question.

Marketing is becoming more analysis-based, meaning that what makes a great marketing operation is harder to define than even five years ago.

The answer is either a highly costly or highly cost-effective one.

Digital agencies are becoming an increasingly popular way to increase customer conversion and deliver results. Even internal creative departments are working more with outside agencies for niche marketing needs, or for extra bandwidth with large-scale campaigns.

So, the question of whether or not you should hire a digital marketing agency is one best answered with another question:

Creating an in-house marketing agency is more than hiring the right people. It’s about setting the course to reap the benefits of a semi-permanent addition to your company.

If you’re a business owner, you’re starting from square one. From top to bottom, a full-service creative department can’t contain any less than the following positions:

Chief Marketing Officer ♦ Marketing Manager ♦ Marketing Coordinator ♦ SEO Specialist ♦ Copywriter ♦ Social Media Specialist ♦ Creative Designer ♦ Back-End Specialist ♦ Email Marketing Specialist ♦ Marketing Automation Specialist ♦ Video Marketing Specialist

While this is not an exhaustive list, the cost of just this size marketing team in terms of salaries is on average approximately $500,000 a year.

So why hire a digital agency? Cost is not the only factor but is a chief concern of business owners and chief marketing officers.

But what about the other aspects of creative departments? What about the seminars, training, the wide skill-set required for a full-service creative department? Read more, and find out.

Many people think of value as connected to money. In many ways, you would not be wrong in thinking of the value of digital marketing agencies in terms of how much money you spend.

But, value is not a number – it’s a relationship. In terms of an agency, it’s about what you’re getting for the money.

Digital agencies worth their weight are built on the skills of many professionals. As most digital agencies want to be a complete one-stop-shop for their clients, the numerous skills needed for effective integrated marketing campaigns are staffed with high-performing individuals.

Agency creatives are people who can take on any kind of client and deliver results. Additionally, the reputation of the agency is based on a single factor:

That means internet marketing agencies are not worried about making you happy – they are most concerned about what is going to make you money.

In-house agencies are often built from people who want to move up in the company. While this does in part entail helping the company grow and be profitable, office politics and a chief desire to move up are the main drivers of employees in in-house creative departments.

If a marketing agency is not delivering results and making you money, then you won’t hire them again. Above all else, agencies run their business with this in mind. They also do not hire employees who can’t drive results for their clients.

Digital marketing agencies also make it a point to help clients know how their services are building value for them. They often have staff whose sole purpose is doing exactly this.

But how do great agencies continue delivering results for their clients? That’s through constant evolution and investment in their employees.

Marketing is changing and becoming more complex all the time.

Keeping up with those changes means going to seminars, buying new marketing and analytics tools, and an endless stream of other improvements to keep them competitive.

An in-house agency will need to purchase all the things that keep agency creatives on the cutting edge. All that is a cost above and beyond salaries and benefits.

It boils down to what external agencies are really selling you – delivery of results based on best practices. Those best practices change constantly, which is why agencies work tirelessly to stay ahead of the game.

Let’s put some numbers to the evolution of marketing practices. MarTech West, a marketing conference exploring the latest in marketing software and technology, runs for about $3,000 per ticket.

While you can bet the one person you send will be able to teach the lessons learned to the rest of the team, what about the rest of the team? There’s valuable education to be had for all parts of a marketing team, and all of them cost money. Keeping up with the latest in marketing best practices becomes extremely expensive very quickly.

Return of Investment – otherwise known as ROI – is how companies gauge if their marketing tactics are a game-changer or a dud.

In terms of marketing, there are tons of studies that show what the particular ROI on any given type of marketing will be based on single dollars spent.

Here’s some information for what your return for marketing should be. Top marketing professionals believe advertising costs should be one-fifth of total revenue return, meaning there should be a 5-to-1 ratio on revenue versus dollars spent.

That means the six-figure salary, competitive benefits, and all the training and workshops your team needs to attend to stay competitive are eating into your ROI. Just to make it more clear:

In-House Marketing Net ROI = (Gross Generated Revenue) – (Salaries for hours worked + benefits for employees +training for employees + dollars spent on advertising)

Alternately, if you spend $60,000 on a campaign or marketing directive, you can expect to receive between $250,000-$300,000 in revenue. Where else in your business is there such a major ROI?

You can realize a 5-to-1 ROI on your marketing far more effectively with a digital agency. You are paying the salaries of highly qualified individuals whose only purpose is to prove themselves by delivering you results.

Additionally, you are only paying for the work you need done. In-house agencies are constantly-running money machines, which means when there’s nothing to do you’re still spending money.

And finally, cost….

We’ve talked about some of the costs of in-house marketing teams, but let’s take a close look at some numbers.

First, let’s look at some average annual salaries:

• Chief Marketing Officer: $200,000
• Vice President of Marketing: $100,000
• Entry-level Copywriter: $50,000
• Entry-level SEO Specialist: $50,000
• Entry-level Paid Ads Google Ads Specialist: $50,000
• Entry-level Email Marketing Specialist: $50,000
• Entry-level Social Media Marketing Specialist: $50,000

As you can expect, this is not an exhaustive list. But, based on just this small, stripped-down team, you’ll pay about $550,000 a year in salaries.

Throw in benefits that will actually attract talent, and you’re looking at no less than $750,000+ per year for marketing salaries – all of which is eating into your overall marketing ROI.

Then there’s the cost of hiring and firing employees – something that is not an issue with external digital marketing agencies. You’ll need to establish an onboarding process, allow for learning curves, and everything else involved with bringing people into your organization.

In recent years 2021 and 2022, companies have been dealing with the “Great Resignation” or “Great Reshuffle,” losing good internal marketing team members. Working with an agency allows your company to deliver a consistent marketing campaign even if you lose an internal marketing manager or VP of marketing.

WSI world is an internationally-recognized marketing network. We have thousands of individuals at our disposal to meet your marketing needs, no matter the size and scope:

Only when you need them.

All the constantly-changing tools to deliver cutting-edge marketing solutions are at my disposal:

Our digital agency brings best practices and near-limitless resources to your marketing campaigns with a focus on achieving a 5-to-1 return on investment or better.

Avoid paying for a full-service creative department

Avoid paying to “stay on top”

Avoid losing ROI

As the world’s leading marketing partnership network, WSI provides full-stack marketing solutions with the latest tools, including Google Ads (formerly AdWords).

As a Google Premier Partner, WSI commands the power of Google Ads results to offer its clients the benefit of cutting-edge Google AdWords developments – far before other agencies.

What That Means For You

As perhaps the most valuable advertising tool on the market today, WSI’s Premier Partnership with Google means you can maximize your business’ lead generation in Google search results and have the opportunity to convert more leads.

125+ Web Marketing Association (WMA) WebAwards do not lie

14 WMA WebAwards in 2021

With the most powerful marketing tools and a network of thousands behind you,

Success is a no-obligation consultation away.

 Named Top Agency in 2019 and 2020 by the Web Marketing Association

If you’ve gotten this far, you may need a digital agency.