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When it comes to nonprofit (npo) businesses, often they require a bit of a different digital marketing and advertising approach to generate returns and generate long-term success. This is because nonprofit organizations rely more heavily on community engagement, so marketing plans need to be tweaked accordingly to generate those types of returns.
At Aveli by WSI, we specialize in a data-driven approach designed to help you grow your client base and generate the most returns. Often, many nonprofit businesses might not be aware that simply having nonprofit status can set you up for key advantages where digital marketing is concerned, such as discounts from Google, Facebook, and other applications for registered 501(c)(3) is a charitable organization. Google Ad Grants can provide up to $10,000 per month in Google AdWords spend.
As a nonprofit, your biggest goal is donor generation, which Aveli by WSI helps boost by employing innovative strategies such as:
- Targeted Ads & PPC Campaigns
- Social Strategy
- Content Strategy
- Optimization
- In-Depth Analysis & Data
Nonprofit Marketing Strategy
A solid nonprofit marketing strategy will often consist of some, or all the components mentioned above. Your goal is to reach as many people as possible and have them donate to your cause, which is why one of the most important aspects is running social media campaigns for various causes.
Additionally, Aveli by WSI can implement eCommerce solutions for donations, as well as automated applications designed for community support and customer service. Another big part of developing a working nonprofit marketing strategy is to curate content specifically in-line with potential donors’ interests and your needs, such as storytelling for advocacy purposes.
Marketing Automation Targeting Supporters
Connecting with every one of your supporters or potential donors can be an exhausting process, which is why automation is becoming increasingly popular in the non-profit sector. By automating these processes across channels, you can:
- Gain the best visibility of marketing campaigns using in-depth analytics.
- Boost your monthly goals for the number of leads, visitors, donors, and supporters.
- Assess the effectiveness of your nonprofit digital marketing campaign across all channels.
- Improve performance by automating your funnel from top-to-bottom.
Manage Multiple Personas & Connect with Multiple Donors
Nonprofit organizations often have multiple personas they need to manage, in addition to a variety of different donors to connect with. For example, food banks want to attract donations from major corporations looking for tax write-offs, as well as volunteers and local organizations; the Make a Wish Foundation offers life-changing wishes to children with critical illnesses and requires financial donations, as well as airlines or other transportation companies willing to cover transportation costs to make their dream come true.
Aveli by WSI can make it easy to manage these personas and connect with financial backers and volunteers!
What Type of Nonprofit Will Benefit from Our Marketing Plans?
Are you considering investing in the services of a nonprofit marketing firm but aren’t entirely sure if it’s exactly what you need? Aveli by WSI understands that it’s a commitment, which is why we’re equipped to develop both long and short-term plans for nonprofits. We can also provide services for targeted fundraising websites, perform advocacy for nonprofits, and nurture donations with targeted content campaigns.
Many companies, such as Techsoup, PayPal, Eventbrite, and Box, also offer special pricing and discounts if you can prove you’re a registered 501(c)(3) is a charitable organization. This can help you cut costs, especially if your company uses software or third-party platforms to perform its daily processes.
In fact, Salesforce even offers free services for Non-Profits that cover up to 10 users, after which each additional user is 50% or more off.
Let Aveli by WSI help grow your donor base!
Aveli by WSI understands that each business is different, especially where nonprofits are concerned. But our experience in this sector and the tools at our disposal allow us to give you the best possible return on your investment (ROI).
Want to learn more about how Aveli by WSI can help your nonprofit reach its fundraising goals and the right audience? Maybe you need help getting approved for Googe Ad Grants? We are here to help. Contact us today and schedule a strategy call.
