Are you an attorney or a law firm that has been struggling with lead generation? Have you been using traditional marketing instead of digital marketing? Are you frustrated with the unpredictable leads? Let’s discuss what Digital Marketing is all about for legal.
Without the ability to make cold calls to generate leads for clientele, law firms and attorneys frequently rely on word-of-mouth referrals to get new clients, business referrals, networking events, friends, and family. Law firms may utilize traditional marketing like billboards, radio and tv ads, signs on busses, and magazine ads.
These lead generation methods are considered traditional, and while these still work, it is not as effective today. Some law firms are noticing a big problem in a marketplace that’s requiring them to move towards online marketing and the web. With more and more business transactions moving online nowadays, the legal sector is beginning to adapt by employing digital marketing firms.
Aveli by WSI has remained at the forefront of the industry and can provide digital marketing services for the legal sector. Let’s dig deeper into the services we provide in the legal vertical and why they are important for you.
Web Design Services for Lawyers
As a lawyer, you must have a digital marketing team with the tools and insight necessary to highlight the image you want to portray. We can help you create an updated website to show prospective clients that are professional and in line with your business goals.
It’s essential as part of the design that the website be mobile responsive. Google SEO considers this a ranking factor. Firms will be at a disadvantage if their website does not load properly on a mobile device, requiring a user to pinch and zoom.
Local SEO
As a law firm, it’s likely that most of your business will come from the local community, so having a local SEO team on-hand is essential. By optimizing your site and implementing key SEO strategies, we’ll make certain it rises in the rankings and appears on the front page of Google My Business, Yahoo Local, and Bing, Yelp when people are searching for law services.
Law Specific Listing Directories
Like other industries, there are specific directory sites dedicate to legal. Its extremely important that law firms, lawyers, and attorneys create listings. These sites have very high Domain Authority. According to Bipper Media, here some of the top directories in 2020.
Law Firm Search Engine Optimization (SEO)
The legal sector is a pretty specific industry, so many opt for legal digital marketing teams. We’ll help increase your visibility in the legal industry by creating unique content, a solid social media strategy, targeted advertising solutions, and quality linking on your website. We work on Search Engine Optimization (SEO) to get your firm ranking for your legal services on page 1.
Pay-Per-Click (PPC) Marketing
Relying solely on organic search traffic is never a good idea. An excellent digital marketing plan for legal includes generating both long and short-term results. PPC comes in to augment organic search in the short term. If you require leads in the short term consider Paid Ads,
Running Paid Seach on Google Ads platforms will generate consent leads. Aveli by WSI can draw potential clients to your site through targeted, law firm-specific ads designed to create low-cost, relevant, qualified leads.
Landing Pages
For a Pay-Per-Click to work correctly, you need a highly optimized landing page with clear calls to action, trust symbols like Better Business Bureau BBB listing, Seals from Law listing sites, the phone number needs to be easy to find, and a clear and simple form to capture the visitor’s information. The page’s content needs to match the ad text, so Google shows it more often and in the top 3 ad listing, which yields a high-quality score.
Content Strategy
Working with law firms to develop a consistent content strategy will dramatically increase Google rankings. Consumers and Businesses do not have expertise in business or general law and are always searching for answers. Providing rich quality content that answers the questions clients ask will increase your authority and expertise and provide search engines like Google and Bing with the necessary content to display your firm on page one for those long-tail keyword phrases.
Social Media Marketing
With the number of social media users growing every day, getting your law firm in front of users’ eyes on all the relevant platforms is vital. Through social media marketing, you can tap into a wellspring worth of clients. You’ll also be able to increase your exposure should users choose to share your content with peers who might need your services.
Law firms are utilizing both LinkedIn and Twitter great platforms to share their content. The American Bar Association Tech report for 2020 found that social media percentage breakdown was LinkedIn (42%), Facebook (33%), and the rest distributed across print, email, and event sponsorship.
Video Marketing
The adoption of Video for law firms has increased. Adding videos on Vimeo,YouTube, or directly on your website is an integral part of a law firm’s marketing strategy. The rise of personalized videos from companies like Vidyard or Loom where lawyers can send personalized messages directly to their clients, clarifying and humanizing complex matters.
You may ask whether my firm needs to hire a large marketing team or work with an outside agency. According to the American Bar Association Tech Report for 2020, 51% of law firms working with outside marketing agencies or consultants.
Not to brag, WSI was awarded the Legal Standard of Excellence Award from Web Marketing Association WMA.
Let Aveli by WSI help increase the reach of your law firm!
To learn more about our digital marketing services for legal, call Aveli by WSI today at (978) 496-9176 or contact us
